Should Bombardier Aerospace Go Ahead with the C-Series Initiative?

Should Bombardier Aerospace go ahead with the C-Series initiative? Make a critical assessment and outline three possible alternatives/options and the rationale for each.

First, you should think of why the firm should follow through with the C-series initiative. Then explain why. Afterward, think about alternatives if the company does go through with that. What can they do instead to remain competitive? This of three reasons and why you think it might be a better approach. Having that outline can then help you take some of the things you wrote to support the alternatives.