Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story.

The article selected for the analysis revolves around Uber and its entering into the alcohol market by acquiring Drizly. The story touches upon several important marketing concepts, such as marketing mix, brand equity, and brand value. The first term is a set of factors used by companies to attract clients. Uber realized the demand for delivering alcohol to people and entered the market.

At the same time, the company remains a recognizable brand familiar to clients, meaning that they will use its new service as it meets their demands for quality. This statement is linked to the concept of brand equity. Finally, the deal discussed in the article is about $1.1 billion, which adds to the brand value of Uber and helps it to continue its expansion. In such a way, the discussed article introduces information about Uber using the three major marketing concepts.

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Academic.Tips. (2022) 'Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story'. 7 September.

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Academic.Tips. (2022, September 7). Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story. https://academic.tips/question/select-a-print-broadcast-or-online-source-of-us-news-write-a-150-word-summary-of-news-story-your-summary-should-include-at-least-three-of-the-basic-marketing-concepts-be-sure-to-include-an-accura/

References

Academic.Tips. 2022. "Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story." September 7, 2022. https://academic.tips/question/select-a-print-broadcast-or-online-source-of-us-news-write-a-150-word-summary-of-news-story-your-summary-should-include-at-least-three-of-the-basic-marketing-concepts-be-sure-to-include-an-accura/.

1. Academic.Tips. "Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story." September 7, 2022. https://academic.tips/question/select-a-print-broadcast-or-online-source-of-us-news-write-a-150-word-summary-of-news-story-your-summary-should-include-at-least-three-of-the-basic-marketing-concepts-be-sure-to-include-an-accura/.


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Academic.Tips. "Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story." September 7, 2022. https://academic.tips/question/select-a-print-broadcast-or-online-source-of-us-news-write-a-150-word-summary-of-news-story-your-summary-should-include-at-least-three-of-the-basic-marketing-concepts-be-sure-to-include-an-accura/.

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"Select a print, broadcast, or online source of US news. Write a 150-word summary of news story. Your summary should include at least three of the basic marketing concepts. Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to the news story. Include a link to the news story." Academic.Tips, 7 Sept. 2022, academic.tips/question/select-a-print-broadcast-or-online-source-of-us-news-write-a-150-word-summary-of-news-story-your-summary-should-include-at-least-three-of-the-basic-marketing-concepts-be-sure-to-include-an-accura/.

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