Resolving the issues that appeared in 2003 could be challenging but not impossible. The first recommendation for McDonald’s, in this case, is to apply the 4P model to improve sales. Specifically, the company needs to reassure that all employees are well-trained for their duties. Furthermore, the restaurant may introduce healthy fast-food alternatives at affordable prices, promoted correctly in the media, for their target marketing segment. Indeed, the new advertisement needs to demonstrate the exceptional quality of their products and the importance of every customer.
The second suggestion is to focus only on improving McDonald’s products and services to increase sales, eliminating other activities. This recommendation can be implemented by removing some menu items and sizes that are not popular, increasing the food production speed, and allowing the online order and pick-up option. Thirdly, the company should make sure that every McDonald’s place maintains a clean and friendly environment. This rule is essential because untidiness in restaurants will inevitably lead to the loss of clients.