Product Value and Competitive Advantage

Using a product that you regularly purchase as an example, analyze its competitive advantage and value provided to customers.

Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage? Is a competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage? What barriers does the competition face to entering the same market or gaining a competitive advantage? What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?