Product Marketing and Entry Strategy Abroad

Select a product sold or service to sell overseas and select the most attractive country and most appropriate entry strategy.

Select a product sold or service to sell overseas and choose a product or service from a company or organization with which you are familiar. Research the global marketplace and select the most attractive country and most appropriate entry strategy. Explain why you believe the country you have targeted for international expansion was selected as the most attractive market for your product or service. Describe, discuss, and defend the entry strategy you would recommend for this endeavor.