PowerDoc’s Management of Innovation
Analyze PowerDoc’s case in the context of the management of innovation.
The technology-driven innovation, as evidenced in PowerDoc’s case, failed because the company carried out its technology implementation before planning the operational strategies. The company focused on short-term issues (cost-cutting/increased output), which are operational in nature, and forgot about strategic issues related to market share, customer satisfaction, and quality issues. Why should PowerDoc consider strategic rather than operational issues when implementing technology-driven change? Use a contemporary theory of innovation and organizational change to further illustrate your points.