Please explain the differences between low vs. high involvement purchases and provide examples of both.

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The differences between low-involvement and high-involvement purchases are the level of risk and preparation/financial plan required. A low-involvement purchase involves products that are inexpensive, easily accessible, and low-risk. Low-involvement products are highly advertised, leading to impulse buying most of the time. An example of a low-involvement purchase is bread which does not require the buyer to think before purchasing it. A high-involvement purchase entails high-value products that carry a high risk should the buyer make a mistake in purchasing. An example of a high-involvement purchase is a car, whereby a buyer has to think and plan before purchasing it.

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High and Low Involvement Purchases

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Academic.Tips. 2022. "Please explain the differences between low vs. high involvement purchases and provide examples of both." November 25, 2022. https://academic.tips/question/please-explain-the-differences-between-low-vs-high-involvement-purchases-and-provide-examples-of-both/.

1. Academic.Tips. "Please explain the differences between low vs. high involvement purchases and provide examples of both." November 25, 2022. https://academic.tips/question/please-explain-the-differences-between-low-vs-high-involvement-purchases-and-provide-examples-of-both/.

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Academic.Tips. "Please explain the differences between low vs. high involvement purchases and provide examples of both." November 25, 2022. https://academic.tips/question/please-explain-the-differences-between-low-vs-high-involvement-purchases-and-provide-examples-of-both/.

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