Patagonia’s Activism and Corporate Social Responsibility Initiatives

Review Patagonia’s activism and corporate social responsibility initiatives and identify potential key financial performance indicators (KPIs).

Because Patagonia is a privately held company, its financial records are not available in the public domain. So, you are required to analyze the mission, vision, values, CSR initiatives, and financial records of the health and beauty company you work for, as well as the company you chose in Module One. You will then deduce which financial key performance indicators likely align with a company’s mission, vision, values, and CSR initiatives. Based on your review of Patagonia’s information, describe how CSR activism can lead to a better brand image and financial results. Explain what the health and beauty company could do to incorporate CSR activism strategies to meet its own KPIs.