The firm should have a proper advertisement schedule and sales promotion activities. The campaign will create awareness, bring in new customers, and restore the lost ones. It should also have a quick customer care unit where customers share their complaints to help the firm identify its failures and correct them.
One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company.
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Academic.Tips. (2023) 'One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company'. 10 February.
Reference
Academic.Tips. (2023, February 10). One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she/
References
Academic.Tips. 2023. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company." February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she/.
1. Academic.Tips. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company." February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she/.
Bibliography
Academic.Tips. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company." February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she/.
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"One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Recommend a control plan for the sustained growth of the company." Academic.Tips, 10 Feb. 2023, academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she/.