The root cause market analysis indicates that the company lost a vast market share due to a lack of significant business motivators like appropriate advertising, a lack of a wide range of varieties in its commodities, competition from other existing firms, and a lack of a fast order delivery service. The business must have a vigorous advertisement project to ensure that it is well known for its services. Advertisement creates awareness of the firm’s existence in the industry and helps maintain loyal customers. Failure in management and lack of a goal-oriented team contributes to the organization’s failure.
One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs?
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Academic.Tips. (2023) 'One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs'. 10 February.
Reference
Academic.Tips. (2023, February 10). One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs? https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she-4/
References
Academic.Tips. 2023. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs?" February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she-4/.
1. Academic.Tips. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs?" February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she-4/.
Bibliography
Academic.Tips. "One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs?" February 10, 2023. https://academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she-4/.
Work Cited
"One of the leading fast-food restaurant chains lost 30% market share in the last 12 months. The Board of Directors fired the CEO in a meeting that was held last week. The interim CEO announced that she would be applying Lean Six Sigma methodology to investigate what could have gone wrong. The restaurant chain has over 1000 locations across the country; however, the menu is very standardized and serves only five items in each restaurant. The restaurant is known for buying organic meats and vegetables, and the customer base includes people who are health conscious and yet like to eat outside and eat fast food. Unlike the competitors, they never had to place an advertisement in any media channel, and despite that, the averages wait time for getting the meal is above 20 minutes. Customers seem to be okay with standing in line to order their custom-made burritos and tacos. The new CEO has hired you as Lean Six Sigma Consultant to run this project. Suggest appropriate steps for the Measure phase. For example, do you plan to collect VOC? If so, how? Do you plan to develop CTQs?" Academic.Tips, 10 Feb. 2023, academic.tips/question/one-of-the-leading-fast-food-restaurant-chains-lost-30-market-share-in-the-last-12-months-the-board-of-directors-fired-the-ceo-in-a-meeting-that-was-held-last-week-the-interim-ceo-announced-that-she-4/.