New United Motor Manufacturing, Inc.: Lessons Learnt
Write a report regarding the causes of General Motors’ failure to introduce the lessons learned from the NUMMI venture.
In 1984, General Motors and Toyota opened NUMMI as a joint venture in California. The venture was dissolved, and the NUMMI plant was finally closed after GM declared bankruptcy in 2009. Discuss the causes of GM’s failure to introduce the lessons learned from the NUMMI venture across other factories in the GM network. Focus on the examination and analysis of the specific issues presented.