Motivations for Environmental Commitment in the Airline Industry

Discuss the motivations for environmental commitment in the airline industry in the case of Scandinavian Airlines.

Analyze the article: “Going Green: Motivations for Environmental Commitment in the Airline Industry. A Case Study of Scandinavian Airlines” by Lynes and Dredge. What motivates airlines to develop environmental policy in this increasingly competitive and volatile sector? What is the motivation for the decision by the airline’s environmental commitment? What are their driving forces?