Communication is a peculiar process that accommodates particles, and variables, among other considerations that resonate with communication theories. In Craig’s theory of communication, seven traditions of communication studies include cybernetic, socio-psychological, rhetorical, critical, socio-cultural, phenomenological, and semiotic. Cybernetic communication accommodates information whereby individuals and organizations transmit a message for goal-oriented purposes, such as organizational and group communication.
Socio-psychological communication tradition describes interpersonal interaction through communications such as stimuli and reaction approach in friendship communications. Distinctively, socio-cultural communication tradition is a type that provides reproduction and production of social order. For example, family and community daily communications in societal settings are vital examples of socio-cultural communication traditions. Critical tradition acknowledges language and ideology as fundamental traditions of communication. For example, scholarly communication resonates with critical traditions.
Rhetoric and a tradition of communications describe public presentations communication such as political campaigns and speeches. Similarly, the phenomenological communications tradition posits that the communication process is perceived and seen differently by different individuals. For example, communication between minority and majority groups to understand each other better is an example of the phenomenological tradition.
Finally, semiotics accommodate signs and symbols in communication. For example, decoding signs or symbols to generate meaning is an instance of semiotic tradition. Thus, cybernetic, socio-psychological, socio-cultural, critical, rhetorical, phenomenological, and semiotic communication is essential seven traditions of communication.