Mattel Toys’ Financial Realignment

Discuss and analyze Mattel Toys’ Financial Realignment.

What was wrong with Mattel when Bob Eckert arrived? What were the primary features of the proposed Financial Realignment plan, and how was it supplemented in the following month and years? What was the focus of the plan? What was not directly addressed? In summarizing the results of financial Reallignmnet, how would you describe its strengths and weaknesses?