Marketing News Stories: Contrast and Comparison

Compare and contrast marketing news stories.

Find two published marketing news stories from different reputable sources concerning different brands or organizations and aspects of marketing. Discuss and analyze the stories using appropriate marketing terminology, definitions, and concepts, and apply marketing frameworks, tools, etc. Before each piece of analysis starts you should include a factual ‘Summary of the News Story.’ This should simply state the key content of the appended news story, without any personal interpretation or other introductory material, to contextualize for the marker what you are about to write.