Market Determination for East Chestnut Regional Health

Determine the size of the market for the ECRHS product or service you are recommending.

Assume East Chestnut Regional Health is located in the market in which you live or work. Next, multiply the percentage of people likely to purchase your recommended ECRHS product or service by the estimate of market share you believe ECRHS can achieve for the product or service. For example, if there are 6,000 women who might be interested in ECRHS obstetrical services, and ECRHS has a potential 40% market share, this results in 2,400 patients. Prepare a summary of your market determination process.