The general cultural factors that drive the global business are the state of the global communication technology, the emergence of global culture, social norms and political stability, and knowledge base. In addition, one should consider the four business-specific factors that affect the global environment, which are the state of global markets, production operations, workforce, and economics of scale. Political stability is a problematic factor because it affects all aspects of global communication and cooperation, impacting both business and technology development. Policies developed by governments can either support the implementation of technologies such as high-speed Internet and improvement of workforce skills or mitigate the access to information.
The global coordination is a significant business issue because an adequate implementation of a shared information management system requires the effort, skill level, investment, and support that only large companies can provide. For example, cooperation between developed and developing countries can be threated through factors such as skill level. In addition, communication between people from different cultures requires an understanding of the regional specifics, which also makes global coordination a challenge for businesses. Overall, the two factors of a global business that are the most problematic at the moment are the political stability and global coordination because in most cases, small companies are unable to address these issues.