There are three main channels of distribution. They are direct sales, retailer application, and intense distribution. One of the main distribution channels of WS is direct sales. It is characterized by the absence of intermediaries in the introduction and sale of the product. This approach can give a significant advantage to the company since there is direct contact with customers, and feedback is provided.
Moreover, this method allows the company to avoid sharing revenue with third parties, which only positively affects its profits. The following tool used as a distribution tool is the retailers’ application. This method is widely used among many organizations and has several advantages. With this method, the company has many points for the withdrawal of its products. This method provides an organization with a more effective market entry while depriving it of exclusivity.
The third factor that can significantly affect the productivity of the Williams-Sonoma company is intensive distribution. It is similar to the second method; it also implies a large number of places through which the company can sell products to customers.
In this aspect, it is often the geographical and demographic division that is considered a factor of development. In addition, intensive distribution is suitable for products that rarely gain a high level of customer loyalty. Thus, the WS company can use a target audience-oriented strategy to increase commitment, maintain profit growth, and maintain stability.