Launching a US-Produced Product in Senegal’s Market

Review the market and product stipulations for the project. Select a product, real or imagined, that would be launched in Senegal.

Your product must be a tangible product and not a service. Your product must be sold through brick-and-mortar locations and not directly to consumers via the Internet. Your product must fulfill a market need. Your company (whether real or imagined) should be a US-based firm. Your product may be produced in the US, in your target market, or elsewhere. Explain your product and launch market choice. What is your chosen product, and what is your foreign launch market? Why will this product be successful in your chosen market? Proposing an appropriate product/foreign market combination may take some research.