Phone technology is, to a large extent, a disruptive technology. Increasingly, phone technology has changed the people use a phone and provided a new channel through which marketers approach the market. Different phone applications have been developed in the recent past that enables the use of the phone as a powerful marketing tool.
The use of phones for marketing has not only personalized the marketing process but has also ensured that immediate reaction can be achieved once the message is attended to. The capacity to attain immediate responses from the market enables marketers and product developers to take appropriate actions to the delight of customers. Besides, the use of phones is cheaper compared to other avenues like television, where advertisements are expensive. More importantly, marketing through the phone guarantees that the message will reach the targeted consumer no matter where they may be. This increases the likelihood of the message being attended to, unlike when using traditional advertising media such as radio and television. Finally, the use of phones has reduced the cost of advertising and improved the results realized at the end of a promotion.