Is Coca-Cola “The Conscious Marketer” as Explained by J. Joseph?

Analyze “The Conscious Marketer” by J. Joseph.

What did you learn from the book “The Conscious Marketer”? Pick a brand and analyze its product line based on the principles of the book. For that same brand, analysis of its branding is based on the principles of the book. What recommendations, suggestions or ideas do you have for that same brand and its products that would better utilize the principles of the book?