Customers are influenced or impacted by numerous factors which may be external or internal. These factors are:
The locality, attractiveness, and style of the premises play an important part in impacting both internal as well as external customers.
Able and customer-focused services will prove instrumental in positively impacting the customers. Internal customers need to be motivated and treated well by the company, who in turn will yield substantial happy external customers with their dedication and sincerity towards the company they work for. The products or services offered must comply with the needs of the internal and external customers.
Customer Satisfaction both for internal and external customers is a crucial factor in increasing customer base as they share an interdependent relationship with each other, as elucidated above. If customer satisfaction levels are low, there will be very little loyalty, from the employees as well as the consumers. The customer’s involvement at the internal customers is a crucial deciding factor in enhancing consumer sales.
The work culture in the marketplace has a great influence on the development of internal loyalty. Better the work culture of a place involving programs and recreational activities for the internal customers, greater will be the yield in terms of external customer satisfaction, since it has now been proved that contended employees will result in contended customers. Finally, whereas pricing does play an important role in attracting more consumers, it is also crucial to the internal customers, since they need to get paid for their hard work well enough to stay with the company.