In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion?

A

Fair & Lovely has several potential consumers and from different regions. Moreover, the company has a global appeal and outlook. Therefore, it should use diverse themes in the promotion since it is also planning on the introduction of men’s fairness cream. Therefore, in case “Fairever” persists using the theme fair in its promotion, Fair & Lovely should change the content of the advert for purposes of differentiation and avoid confusing consumers. It might also continue using the theme but change advertisement content to suit the global market also. This will be the best way to promote the product ethically.

Fair & Lovely is a global company with potential consumers globally distributed; it should adopt a network marketing program. This is due to the increased use of online marketing, selling and buying, and users too. This will greatly assist the company increase its sales and at decreased the marketing fee. It also increases consumers’ reach and satisfaction. Moreover, technology has advanced, and most companies use the method; hence this might give the company a competitive advantage over other key players in the market.

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Academic.Tips. (2022) 'In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion'. 14 January.

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Academic.Tips. (2022, January 14). In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion? Retrieved from https://academic.tips/question/in-light-of-aidwas-charges-how-would-you-suggest-fair-and-lovely-promote-its-products-discuss-would-your-response-be-different-if-fairever-continues-to-use-fairness-as-a/

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Academic.Tips. 2022. "In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion?" January 14, 2022. https://academic.tips/question/in-light-of-aidwas-charges-how-would-you-suggest-fair-and-lovely-promote-its-products-discuss-would-your-response-be-different-if-fairever-continues-to-use-fairness-as-a/.

1. Academic.Tips. "In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion?" January 14, 2022. https://academic.tips/question/in-light-of-aidwas-charges-how-would-you-suggest-fair-and-lovely-promote-its-products-discuss-would-your-response-be-different-if-fairever-continues-to-use-fairness-as-a/.


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Academic.Tips. "In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion?" January 14, 2022. https://academic.tips/question/in-light-of-aidwas-charges-how-would-you-suggest-fair-and-lovely-promote-its-products-discuss-would-your-response-be-different-if-fairever-continues-to-use-fairness-as-a/.

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"In light of AIDWA’s charges, how would you suggest Fair and Lovely promote its products? Discuss, would your response be different if Fairever continues to use “fairness” as a theme of its promotion?" Academic.Tips, 14 Jan. 2022, academic.tips/question/in-light-of-aidwas-charges-how-would-you-suggest-fair-and-lovely-promote-its-products-discuss-would-your-response-be-different-if-fairever-continues-to-use-fairness-as-a/.

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