In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring.

A

When trying to attract noncustomers, companies can use two patterns. First, it is possible to create a product or service that would enable people to do something they did in a simple and affordable way. The example of the telecommunications and telegraph mentioned above is the illustration of such innovation.

Secondly, companies can allow people to use an existing product in a new context or context. The example of mobile phones introduction provided above illustrates the way people started using mobile phones as they became connected irrespective of their location.

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Academic.Tips. (2021, June 10). In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring. Retrieved from https://academic.tips/question/in-his-book-seeing-whats-next-clayton-m-christensen-describes-two-patterns-of-market-disruptive-innovations-to-attract-non-customers-a-what-are-they-b-provide-an-examp/

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Academic.Tips. 2021. "In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring." June 10, 2021. https://academic.tips/question/in-his-book-seeing-whats-next-clayton-m-christensen-describes-two-patterns-of-market-disruptive-innovations-to-attract-non-customers-a-what-are-they-b-provide-an-examp/.

1. Academic.Tips. "In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring." June 10, 2021. https://academic.tips/question/in-his-book-seeing-whats-next-clayton-m-christensen-describes-two-patterns-of-market-disruptive-innovations-to-attract-non-customers-a-what-are-they-b-provide-an-examp/.


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Academic.Tips. "In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring." June 10, 2021. https://academic.tips/question/in-his-book-seeing-whats-next-clayton-m-christensen-describes-two-patterns-of-market-disruptive-innovations-to-attract-non-customers-a-what-are-they-b-provide-an-examp/.

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"In his book “Seeing what’s next,” Clayton M. Christensen describes two patterns of market disruptive innovations to attract non-customers. a. What are they? b. Provide an example of each of these occurring." Academic.Tips, 10 June 2021, academic.tips/question/in-his-book-seeing-whats-next-clayton-m-christensen-describes-two-patterns-of-market-disruptive-innovations-to-attract-non-customers-a-what-are-they-b-provide-an-examp/.

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