Home/Marketing/Importance of Choosing the Right Media in Marketing
Importance of Choosing the Right Media in Marketing
Imagine that you are the target. Choose a product that you use daily and create a Personal Media Network for yourself from the moment you wake in the morning until you go to sleep at night.
Based on your PMN and your product, determine the media aperture for this product. There could be more than one media aperture. Outline yourself as the target 5 – 23 years old/Downtown Toronto/Full-time student/psychographic/behavioral. Create your Personal Media Network for one full day. Based on your chosen product and your PMN, when are you most ten receptive to the message? (Media Aperture). Why? What media would reach you when you are most receptive to your ten messages? Why? What would be the advertising appeal for your ad? Why? What are the key benefits, and how does your product differ from the competition?