Etisalat has been using a vast range of tools for boosting employee engagement. Specifically, the organization has been deploying the principles of scientific management in order to improve job designs and ensure that employees remain loyal to the organization. For instance, evidence-based research is performed to locate the key components of jobs and deconstructing the latter to create a more effective task management practice. The described approach has allowed to simplify the job design and introduce cohesion and purpose to workplace processes for employees. Role autonomy is also utilized as a critical aspect of employee motivation to create a sense of responsibility and emphasize the weight of employees’ decisions and actions. As a result, staff members feel more significant in the context of the company. The rise in the role of transparency within the organization has also contributed to the reinforcement of discretionary behaviour practices, encouraging employees to share information and collaborate.
Finally, the importance of organizational citizenship as a corporate practice needs to be addressed. Etisalat has been using the phenomenon of organizational citizenship quite effectively to encourage unity and cooperation in its workplace environment. Bound by their desire to contribute to the company’s development, employees have been excelling in their performance, which shows that a solid understanding of the drivers behind employee engagement allows increasing their loyalty to the organization.