How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak.

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In order to support an interactive marketing plan, the future of Search Engine Marketing has to undergo a series of upgrades in order to meet the growing online marketing needs. In light of this, Media Contacts should necessarily focus on a single search engine.

However, for the sake of the current marketing needs of Air France, Google forms a better platform for growth due to speed and coherent organization. This search engine makes use of a ranking system for search results which is quite user-friendly compared to its competitors, who rely on the frequency of word use on a particular web page. Further, by acquiring DoubleClick firm in 2007, Google has put itself in a better position to diversify its advertisement portfolio.

The publisher inventory can now be reached more easily and conveniently by the clientele base. A Search Engine Marketing like Kayak, for instance, is not well developed like Google to match the intense airline internet marketing experienced today. Therefore, the restructuring of SEM should be based on not only efficiency but also diversity in terms of options that are tailored towards meeting the specific customer requirements. Moreover, the SEM’s should proportionately record positive growth if proper restructuring is put in place.

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Academic.Tips. (2022) 'How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak'. 30 April.

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Academic.Tips. (2022, April 30). How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak. https://academic.tips/question/how-should-future-sem-campaigns-be-structured-to-support-an-interactive-marketing-strategy-in-your-answer-consider-whether-media-contacts-should-continue-to-focus-on-google-microsoft-and-yahoo-or/

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Academic.Tips. 2022. "How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak." April 30, 2022. https://academic.tips/question/how-should-future-sem-campaigns-be-structured-to-support-an-interactive-marketing-strategy-in-your-answer-consider-whether-media-contacts-should-continue-to-focus-on-google-microsoft-and-yahoo-or/.

1. Academic.Tips. "How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak." April 30, 2022. https://academic.tips/question/how-should-future-sem-campaigns-be-structured-to-support-an-interactive-marketing-strategy-in-your-answer-consider-whether-media-contacts-should-continue-to-focus-on-google-microsoft-and-yahoo-or/.

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Academic.Tips. "How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak." April 30, 2022. https://academic.tips/question/how-should-future-sem-campaigns-be-structured-to-support-an-interactive-marketing-strategy-in-your-answer-consider-whether-media-contacts-should-continue-to-focus-on-google-microsoft-and-yahoo-or/.

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"How should future SEM campaigns be structured to support an interactive marketing strategy? In your answer, consider whether Media Contacts should continue to focus on Google, Microsoft, and Yahoo or whether they should also use Kayak." Academic.Tips, 30 Apr. 2022, academic.tips/question/how-should-future-sem-campaigns-be-structured-to-support-an-interactive-marketing-strategy-in-your-answer-consider-whether-media-contacts-should-continue-to-focus-on-google-microsoft-and-yahoo-or/.

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