IMG started as an entity to help golfers secure endorsements in the television age. However, the company evolved gradually to cover all major sports including tennis. The first tennis client was Rod Laver after he was signed in 1968 and, at the time, the company focused on representing players, managing tours and tournaments, corporate sponsorships, and television-related initiatives.
However, the most significant role of IMG in tennis was the foundation of the IMG’s Bollettieri Tennis Academy to offer tailored training services to promising players. The company has been involved in more professional tennis events than any other organization around the world. It has worked on behalf of almost all tennis tours in different capacities. In addition, it was involved in the launch of the Tennis Channel, which is a 24/7 digital cable network dedicated to the game of tennis and its personalities.
Such intense involvement makes IMG a key player in the tennis industry. Almost every rising star in tennis or any other form of sport has a dream of working with IMG due to its reputation to help players to realize their potential and become the best in different areas.