Servicescape played a very vital role in the success of Starbucks; this was done by influencing the flow of the experience of customers because customers were attached to this experience. This was also done by capitalizing on the customers’ emotional connection to the company’s deliverance of the experience. Servicescape helps a firm to convey the information of what is portrayed by the external image of the product from inside with respect to the package. A package is designed or made to show the customer’s physical image and evoke an emotional reaction of the same.
Servicescape was very crucial to the success of Starbucks since it acted as a facilitator, thus aiding the output of the advertisers in the environment.
Starbucks as a firm should change the way they provide their services, and this means that they should offer more taste in the way they do business. This change of tactic will encourage the customers to sample the new services which are on offer.
It is also important for Starbucks to reposition its new stores in order to place them in a strategic position that is easily accessible to customers. Regarding their financial problems, as a new consultant, I will advise them to re-evaluate their cost of providing services; this will help them come up with better prices. It is advisable for the firm to engage the services of Washington Service Providers & company.