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How a Marketer Presents a Product Idea to a Client
For one product or service you are focusing on, describe who you are targeting and what you think the brand positioning should be for that target market segment.
Compare two companies you found that most people consider when deciding between your product or service and other similar competitive brands. Justify the attributes or criteria that consumers use when deciding between your focus business and its competitors. Assess consumer attitudes about your focus business and the types of self-identity, personality, or lifestyle the brand currently appeals to. Determine the consumer segment your marketing staff found possible interest in for your product or service. Compose a brand positioning statement that positions the brand. Propose how you plan to use qualitative research to obtain feedback on how people view your focus product or service.