General Environmental (PESTEL) Analysis of Industry

Provide a specific definition of the industry and an in-depth analysis of the industry’s current and future outlook. Focus on the general external environment.

Analyze how any trend you identify in each of the segments in the external environment may affect the industry. You need to explicitly state the implications. Do not discuss specific companies in this section. Identify the industry’s top two driving forces (DFs). A driving force is an external environment change (e.g., a change in a governmental policy or the emergence of breakthrough technology) which may significantly change the rule of the game in the industry competition.