The first truth is as follows (truth 9): “run before you walk.” Its relevance lies in the fact that an active position described by the author is an integral component of successful work and recognition by both colleagues and management. The whole process of evaluation and implementation of any business plan should be carried out timely and without delays to exclude competitors from leading and losing the status of a pioneer. Also, the author argues that building relationships and contacts with partners is the indicator of the business effectiveness and the benefits of efforts made to achieve the goal. Thus, an active position in relation to work and a constant search for ways to improve current performance may contribute to achieving significant results and using all possible potential.
Another valuable statement is truth 15: “to realize the future, you must create it.” It means that, regardless of the goals and objectives that the person poses for him or her, a number of efforts should be made to achieve all the plans that have been conceived. Otherwise, no desire can help to realize ideas if no significant actions are taken. According to Kane, each of the processes that occur in the business requires prior planning. It does not matter whether a person works with clients or not, whether he or she wants to establish contact with partners or intends to work independently, whether new technologies are developed or not – any stage requires rational evaluation and actions. Ambitions are not sufficient resources to achieve set goals, and hard work will be the catalyst that will turn ideas into concrete results.
The truth 19 argues: “we listen with our eyes.” The fundamentals of communication are an important property of a successful employee. Nevertheless, the ability to follow not only verbal but also non-verbal signs makes it possible to understand the intentions of the interlocutors comprehensively. In a business environment, as the author notes, it is essential to create the right first impression to earn trust. The lack of appropriate behavior skills, on the contrary, increases the risk of being misunderstood and reduces the level of interlocutors’ interest. It is significant to monitor how communication passes, what words and gestures are acceptable in specific situations and which ones are not, and draw useful conclusions based on specific situations. Therefore, the statement that the eyes help to listen is useful and objective in the conditions of business competition.