Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the “call to action” the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience?

A

The advertisement for the chosen hospital service line tells about cancer services provided by specialists from the Northwestern Medical Center. Healthcare services are advertised with the help of one patient’s cancer story with a happy ending. The advertisement is targeted at people diagnosed with cancer (especially women with breast cancer). The advertisement wants the audience to believe that every patient has a chance to beat cancer due to the efforts of skilled healthcare providers. As for the underlying message, the advertisement warns the audience against being careless about regular health screenings. This video also uses emotional appeals to motivate more people to use the company’s services. For instance, the patient is shown with a baby in her arms to demonstrate that early detection and treatment of cancer let people stay with their families as long as possible. The advertisement is placed on the company’s website, and it means that the target audience consists of people who are really concerned about the problem.

To sum it up, there are several expressive means that attract people’s attention to healthcare products and services. As is clear from the advertisements analyzed within the frame of the assignment, appealing to prospective buyers’ emotions is among the most popular tools helping to boost sales. The mentioned materials show that both making people laugh and tugging at their heartstrings increase the effectiveness of advertisements.

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Academic.Tips. (2021) 'Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience'. 24 November.

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Academic.Tips. (2021, November 24). Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience? Retrieved from https://academic.tips/question/find-an-advertisement-for-the-hospital-service-line-you-have-selected-for-your-marketing-plan-who-is-the-target-audience-for-the-ad-what-is-the-call-to-action-the-ad-is-seeking-from-the-consumer/

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Academic.Tips. 2021. "Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience?" November 24, 2021. https://academic.tips/question/find-an-advertisement-for-the-hospital-service-line-you-have-selected-for-your-marketing-plan-who-is-the-target-audience-for-the-ad-what-is-the-call-to-action-the-ad-is-seeking-from-the-consumer/.

1. Academic.Tips. "Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience?" November 24, 2021. https://academic.tips/question/find-an-advertisement-for-the-hospital-service-line-you-have-selected-for-your-marketing-plan-who-is-the-target-audience-for-the-ad-what-is-the-call-to-action-the-ad-is-seeking-from-the-consumer/.


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Academic.Tips. "Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience?" November 24, 2021. https://academic.tips/question/find-an-advertisement-for-the-hospital-service-line-you-have-selected-for-your-marketing-plan-who-is-the-target-audience-for-the-ad-what-is-the-call-to-action-the-ad-is-seeking-from-the-consumer/.

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"Find an advertisement for the hospital service line you have selected for your marketing plan. Who is the target audience for the ad? What is the "call to action" the ad is seeking from the consumer? (what does the ad want us to do/believe/change) Is there a secondary or underlying message in the ad? What type of appeal is used in the ad (social status, emotional, fear, etc.)? What might the ad placement tell you about the target audience?" Academic.Tips, 24 Nov. 2021, academic.tips/question/find-an-advertisement-for-the-hospital-service-line-you-have-selected-for-your-marketing-plan-who-is-the-target-audience-for-the-ad-what-is-the-call-to-action-the-ad-is-seeking-from-the-consumer/.

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