Well-known and influential corporations can significantly contribute to the process of social change, initiating transformations to improve the well-being of numerous communities. To distinguish particular practices that might help in achieving such results, a company might use a Strengths, Weaknesses, Outcomes, and Threats (SWOT) analysis, which is especially effective in outlining the strategies for practical implementation.
Usually, the SWOT analysis is conducted when an organization is trying to ascertain its competitive advantage and decide which methods it could utilize to strengthen its performance. However, it is also possible to use SWOT when attempting to initiate internal and external positive social change.
A perfect example of implementing SWOT to positively affect internal organizational processes is conducting a strengths and weaknesses assessment. By performing this analysis, a company can determine which internal aspects should be endorsed (strengths) or eliminated (weaknesses) to contribute to positive social change.
In contrast, the opportunity and threat elements of the SWOT assess the external factors. A corporation can use SWOT to determine available opportunities for initiating external positive social change, as well as examine potential obstacles to this activity. As a result of assessing internal and external factors, the organizational leaders will be able to compare the outlined strategies and choose the most advantageous approach based on the evidence retrieved.