Nowadays, it is difficult to imagine a modern hotel in which there would be no restaurant. Restaurant is as important a part of any hotel as the room stock, so you need to pay no less effort and attention to it. One of the most common problems faced by restaurants at hotels is a small flow of guests. First of all, this is due to the fact that restaurant visitors are hotel guests and not passers-by from the street. In order to outperform in the competition, attract and retain customers, it is important to know exactly the needs of visitors, in accordance with which to form an offer and to focus their attention when conducting, for example, an advertising campaign.
For the successful development of a catering company, managers must monitor existing trends in the market and respond to them promptly and, for example, open a new restaurant on time. While key employees must possess theoretical knowledge concerning modern restaurant services and be able to apply them in practice, as well as be able to draw up a business plan for innovation.