A good business must be the leader in its field; this is only possible through the best competitive strategies so as increase its span of market share. This means the company must be a leader in its field by developing the best business models that will propel the company to be the best-preferred business leader. It should learn from the customers and other stakeholders. The company should develop unique, creative leadership strategies that will put it ahead of others while focusing on future sustainability through the fastest, leanest low cost produced but top quality goods. This should be enhanced by clear technological and market niche.
The Shell company has done enough market survey leading to selling out of unprofitable branches retaining the profitable. This is in line with providing shareholder value on investment. Shell vision is to provide the best products, achieved through price differentiation of similar products in the market, as well as developing resources and skills coupled with the diplomatic relationship among stakeholders while boosting employees’ morale and motivation. Low production costs increase investors value while focusing on product uniqueness and maintaining fair prices.
The competition commission investigates mergers of big firms controlling more than 25% of the market resulting in weak competition. Its presence is vital where there is distortion, prevention or any form of restriction to competition in the market.
Where regulation is in place, the commission checks the efficacy of the operations as well as settles disputes between regulators and concerned companies.