When a niche marketer enters into a larger competitor’s base, he chips away from the competitor’s market share if he successfully tailors his products to capture the needs of the competitor’s core customers. Through competitive pricing and quality product offering, the retailer is able to appeal to the consumers, thereby grabbing a sizeable market share. Competitive marketing also enables the retailer to penetrate into the domain, a move that puts him at higher leverage compared to the larger player though better capitalized. In this respect, Kroger found its market decline from 47% to 41% in the light of the entry of Wal-Mart and Publix. AMD Company has also been chipping away into Intel’s domain just as Apple has been penetrating into IBM’s territory, carving out a sizeable market share.
Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this.
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Academic.Tips. (2022) 'Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this'. 5 July.
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Academic.Tips. (2022, July 5). Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this. https://academic.tips/question/explain-how-a-niche-player-chips-away-at-a-larger-competitors-base-give-three-examples-of-retailers-who-have-done-this/
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Academic.Tips. 2022. "Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this." July 5, 2022. https://academic.tips/question/explain-how-a-niche-player-chips-away-at-a-larger-competitors-base-give-three-examples-of-retailers-who-have-done-this/.
1. Academic.Tips. "Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this." July 5, 2022. https://academic.tips/question/explain-how-a-niche-player-chips-away-at-a-larger-competitors-base-give-three-examples-of-retailers-who-have-done-this/.
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Academic.Tips. "Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this." July 5, 2022. https://academic.tips/question/explain-how-a-niche-player-chips-away-at-a-larger-competitors-base-give-three-examples-of-retailers-who-have-done-this/.
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"Explain how a niche player “chips away” at a larger competitor’s base. Give three examples of retailers who have done this." Academic.Tips, 5 July 2022, academic.tips/question/explain-how-a-niche-player-chips-away-at-a-larger-competitors-base-give-three-examples-of-retailers-who-have-done-this/.