Ethics Challenge of Procter and Gamble

What is the most relevant ethics challenge of Procter and Gamble which impacts its marketing strategy options?

Explain what ethical challenge Procter and Gamble faces. Is it their employees, customers, branding, business growth, public relations, etc, and how does this ethical challenge impacts the business and the brand? Connect this ethical challenge with how it is related to their marketing strategy options. Give a brief description of what is happening and what the issue is. Which Ethical principle is most applicable and why? Investigate the High or Low Turnover Rate from the ethical challenge of Procter and Gamble. Do you think they change improve some things in terms of marketing and business to assist with their ethical challenge by following the ethical principle chosen and revenue/profit growth while lowering the risks of the company within this ethical challenge?