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EnergyUK: Cross-Cultural and International Management Issues
Complete a business report supported by academic research for a newly appointed Senior International Business Development Manager at EnergyUK, a British energy company.
Although EnergyUK has shown strong performance in the UK and European markets, it has little previous business development experience outside of Western Europe. This energy company has a very strict code of ethics and sustainable management. It is now looking at expanding the company’s market opportunities outside of the UK and Western Europe. Choose one country outside of the UK and Western Europe, and based on your choice of country, discuss which entry mode the company should choose. List potential challenges/issues or dilemmas in its potential new international business.