The major distinction between the two categories of Typefaces (serif and San serif) can be narrowed to how they are decorated and structured, although there are other factors considered when choosing them. Serif fonts usually have serifs which are described to have extra decorative strokes on their letterform ends.
Some of the most popular used serif fonts are Times New Roman and Georgia. They have extra decorations in their structure and an informal appearance. Many fonts fall under this category of fonts that have different lengths, thicknesses, as well as shapes. San serif fonts, on the other hand, are the opposite of serif fonts in that the end of their letter forms do not have serifs. San serif fonts do not have the additional decorations that serif fonts have and hence are said to be more formal.
Another factor that is used to differentiate serif and San serif fonts are their mood. Serif fonts are mostly considered to be more classic and formal and are hence used when writing about formal things. For this reason, serif fonts are often used in printed publications. Examples are books and newspapers, as well as articles, which are able to render out more clearly on a screen which increases legibility for users.
San serif fonts give a feeling of being casual, informal, friendly, and very approachable. Based on their structure and appearance, these two fonts are suitable for different parts of documents when one is using them. As a general rule, the two fonts are used for either body copy or headlines.
The quick and perhaps imprecise answer to the question of which font is the best is that there is no one-size-fits-all solution when it comes to font selection. You must select a typeface that sends the appropriate message and expresses the personality of your firm, and this will change from one company to the next.
Serifs are considered heavy and decorative, but sans serifs are considered simple and graceful. Serifs are preferable for printing. However, no typeface is preferable for the web because the resolution on the web is smaller. Serif typefaces are simpler to read than sans serif typefaces, according to readability studies. This is due to the additional strokes that make each character more unique, and more distinctive letters are easier for the eye to perceive and distinguish rapidly.