Socio-cultural components affect the perception, attitude, and comprehension that an individual has toward something shaped by past experiences, culture, and social group that someone is recognized with.
The way an individual is brought up, the experiences, and the group that one interacts with influence how one perceives things. Someone may develop a negative attitude towards something because of what others say, his/her personal experience, or his culture. This influences his decisions and perception towards different situations. On the other hand, if someone has had a pleasant experience, he is likely to have a positive attitude towards a certain situation, which influences his decisions and actions.
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