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Discuss the Role of Home Pages in Integrated Marketing Communication
Taking into account how some companies establish a corporate home page that highlights product offerings, detailing their features and benefits, while others provide an entertaining destination for the company’s target audience. Discuss how each type of home page might contribute to a company’s integrated marketing communication. How does one build relationships by using irritants and when is it realistic to think that the tools of direct marketing could be used to build long-term relationships with customers?