Older adults represent a target audience of interest for advertisers because they have a lower degree of marketing intolerance. This makes them more likely to believe commercials that promise a ‘quick fix’ in terms of health as well as any other suggestions. Thus, when advertisers develop commercials, they ensure that the ads are attractive to vulnerable target audiences. For instance, advertisements made to convince people to donate to a certain cause are especially concerning because they play on the emotions of the older audience. It is essential to consider this problem when addressing the mental well-being of older populations and avoid targeting their feelings during advertisements. Positive interventions for addressing the problem include the promotion of physical exercises, social connections, and seeking mental health care to reduce their responses to external triggers.
Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities.
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Academic.Tips. (2022) 'Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities'. 2 February.
Reference
Academic.Tips. (2022, February 2). Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities. https://academic.tips/question/discuss-the-media-advertisements-that-were-presented-to-attract-the-interest-of-older-adults-by-promising-a-safer-environment-or-additional-conveniences-or-by-playing-on-their-feelings-of-compassion-2/
References
Academic.Tips. 2022. "Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities." February 2, 2022. https://academic.tips/question/discuss-the-media-advertisements-that-were-presented-to-attract-the-interest-of-older-adults-by-promising-a-safer-environment-or-additional-conveniences-or-by-playing-on-their-feelings-of-compassion-2/.
1. Academic.Tips. "Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities." February 2, 2022. https://academic.tips/question/discuss-the-media-advertisements-that-were-presented-to-attract-the-interest-of-older-adults-by-promising-a-safer-environment-or-additional-conveniences-or-by-playing-on-their-feelings-of-compassion-2/.
Bibliography
Academic.Tips. "Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities." February 2, 2022. https://academic.tips/question/discuss-the-media-advertisements-that-were-presented-to-attract-the-interest-of-older-adults-by-promising-a-safer-environment-or-additional-conveniences-or-by-playing-on-their-feelings-of-compassion-2/.
Work Cited
"Discuss the media advertisements that were presented to attract the interest of older adults by promising a safer environment or additional conveniences, or by playing on their feelings of compassion for children or those with disabilities." Academic.Tips, 2 Feb. 2022, academic.tips/question/discuss-the-media-advertisements-that-were-presented-to-attract-the-interest-of-older-adults-by-promising-a-safer-environment-or-additional-conveniences-or-by-playing-on-their-feelings-of-compassion-2/.