Objective globalization consists of economic and technological processes that take place in the globalized economy. These dynamics are measurable and can be studied with the help of quantitative methods. The material aspects of globalization, such as tendencies in trade, migration of individuals, and movements of goods and capital, provide a picture of the current tendencies in the world. The formation of a consumption-driven economy that is characterized by the promotion of active purchasing behavior of individuals is one of the main negative sides of the current process. The measurable consequences of the prevalence of such attitudes include climate change and the issue of poverty and hunger in emerging countries.
Subjective globalization, on the other hand, is a more subtle process, and it is characterized by changes in culture, beliefs, and mentality. These aspects of globalization are not easily measured but can still be investigated through observation and qualitative research. As the world is becoming increasingly interconnected, people’s consciousness is also experiencing a significant shift. As a result, the traditional cultures that are associated with nation-states are being replaced by a new mentality. This reconstruction of personal identity is also associated with the formation of a new value system. These dynamics are linked with the emergence of alternative ideologies. Thus, the transformation of the world’s economy is followed by cultural change, resulting in a profound shift in human consciousness.