Employee engagement has extraordinarily high significance for organisations that function in a highly competitive setting. For companies such as Etisalat, employee engagement is vital since it allows sustaining the quality of telecommunication services high and meeting the needs of key stakeholders, which include not only customers but also employees, managers, and participants of its supply chain. For this reason, developing strategies that introduce an organisation to new opportunities for keeping employees’ engagement rates high is critical. Among the key approaches that one may advise Etisalat to deploy in order to keep its performance rates at the desirable level, the reconsideration of the corporate values and philosophy should be named.
Simultaneously, fair benefit options have to be introduced into the HRM strategy. The benefits package offered to staff members has to include not only the template elements such as 401(K) benefits but also an appreciation for employees’ culture and needs, for instance, parental leaves and similar opportunities for staff members that meet the latter’s needs specifically. The described approach will allow creating a strong emotional rapport between the company and its members, encouraging the staff to accept changes in the corporate philosophy and develop a more profound interest in the organisation’s goals and objectives. Appropriate compensations and benefits along with additional support for the staff members that have been struggling with embracing the values and vision of the company will have to be seen as essential tools in advancing the performance of Etisalat.