A physician’s profile outlines their professionalism in the provision of healthcare services. The profile introduces the physician to patients and helps the patients to appreciate their background, practice, and proficiency.
Apart from the basic introductory information, a patient-oriented physician profile outlines additional information regarding activities the physicians may have participated such as quality programs. According to Nash et al., the profiles also indicate the overall level of performance of the physician based on their area of specialty. The physician can display these measures of quality in different formats and periods.
Providers of healthcare services, especially physicians, make use of the profiles to gauge and advance their individual performance and to measure themselves against their peers at the local, state, or nationwide levels.
Industry players, including the healthcare organizations that provide clinical services, find the profiles instrumental in assessing medical performance, especially on costs and quality of services. The assessment can further be used to reward or reprimand physicians by offering financial incentives, instituting penalties, and modifying their compensation for billed services.
In general, healthcare organizations aim to encourage physicians, along with other providers, to realize the objectives contemplated under the Institute for Healthcare Improvement (IHI). The objectives include reducing the per capita healthcare expenses, advancing the health of people, and refining the patient experience of healthcare services.
On the contrary, Jessee states that the physician’s profile could be counterproductive, especially in limiting the growth of young and upcoming practitioners who may not have the equal amount of experience and competency as those who have served for longer periods. Also, patients tend to prefer the most experienced and old physicians as opposed to the upcoming junior physicians.