The objective theory of contract states that the jury, in most cases, would believe that the idea of business dealings would be in terms of aiding and abetting enforcement of a contract. The Courts, for instance, need to believe that parties enforce a contract, and the deliberations of the case would be in terms of enforcing the contract rather than negating it. In the case of Leonard v. PepsiCo, Inc., the main aspect was whether the advertisement by PepsiCo constituted an offer to the world at large to claim a “Harrier jet for 7 million points.”
In other words, in line with the objective theory of contracts, was it a valid offer that could be accepted by any member of the public to whom it was intended? Advertisements, by themselves, do not create offers. At best, they are “requests for offers” for members of the public to make offers, which may or may not be accepted by the company.