Café Nero is an Italian-style coffee shop with operations in the United Kingdom. Cafe Nero was established in 1997 with only five stores. Nonetheless, Café Nero has over the years witnessed rapid growth and today, it has stores all over the UK. At the moment, Café Nero has more that 360 store in the UK and is venturing in other countries in Europe. The driving force to Café Nero’s success has been its commitment to quality coffee and high quality customer service. The company’s philosophy: “Coffee. Atmosphere” says it all. The coffee retailer is dedicated to providing quality coffee and snacks in an environment that resembles European coffee house atmosphere.
Café Nero’s organizational structure is relatively flat. Its many coffee stores are managed in a decentralized manner. A majority of personnel in individual Cafe Nero stores are involved in production and serving the customers. The number of individuals in management is few considering the nature of business. The company is head-quartered in London where operations in all the stores are coordinated.
The Headquarter is also responsible for branding and marketing stores. Employees in coffee stores operate as a team. The teams are dedicated to the organisation goals and adhere to the organisation’s core values. Organisational culture is very important for the success of an organisation. It is organisational culture that carries organisational objectives. It unites the management and employees to the established goals and objectives. Employees are able to identify with an organisation through its culture. Within the UK, Café Nero boasts of approximately 2500 employees.
These employees are united by the organisation culture. The company’s organisational culture is dedicated towards providing quality coffee and customer service. The services are customer -centred whereby customers are the centre of attention. The organisation culture is multicultural. Although the coffee stores are designed in Italian style, the environment created in the stores in European in nature. Employee’s loyalty is relatively low. Most of the employees do not serve in the organisation for long as working in coffee cafes in not viewed as a career by a majority of the people.