The strategic situation Google is currently facing is based on the previous events experienced by the company. In particular, within the past years, the company has faced several legal cases related to its performance ethics on a global scale. Moreover, the company has launched projects and products in such subsections of the information technology industry as a search engine, information storage, video streaming, cloud computing, mobile search, and hardware.
Its rivals cooperate, posing a high level of competition; the revenues have decreased over the past years. In this regard, the company needs to increase its acquisition efforts and invest in its research and development to solidify its competitive advantage in the market. The company’s prospects of succeeding at properly addressing this strategic situation are good.