One of the companies that received customer complaints is Wal-Mart. Customers were dissatisfied with the quality of some products and the prices that were given. A number of changes and refunds would become very stressful for both the customer and the company. Satisfactory responsiveness relates to well-established and supportive communication between the customer and the company. Also, the customer is valued and respected in the highest way possible, so if there are any problems with products or services, the customer is satisfied by the company.
This usually happens in case the product is damaged or cannot be used anymore, or some alternative is found. The customer might demand the product be taken back for a refund, or a credit for the product is offered. If it’s a service that has been performed, the case is more complicated because it is impossible to ask the customer to return the service. The money and time if the company is lost and the customer has to be offered compensation. This happens in the way of a full refund or replacement service.
The difference between a company being able to respond and not depends on the policies set and the resources. A company might not be allowed to make any refunds or satisfy customers’ other requests. This creates tension between the customer and the company. If the company will lose money or has already done so, due to previous similar problems, it will be hesitant to comply. And sometimes, the customer is at fault and the company will not be obligated to give in to the demands of the customer. Some companies simply have no time to respond to customers, as it is detrimental to the business.